“In Malaysia, there are the four ‘F’s’ - food, family, finance and free,” says Ben Ibrahim. And it’s this last F that the Head of Comms and Stakeholder Manager is seeking to tackle in the national mindset when it comes to expectations around sports consumption.
In the latest episode of Field to Fan, host Jason Bradwell sits down with the former TV Anchor and field reporter to uncover how the Malaysia Basketball Association is leveraging digital to build - and more importantly, monetize - its fan base amongst a new generation of sports lovers in the country.
In the second half of the episode, Jason speaks to Michael D’Oliveiro, Commercial Director, APAC | Video Experiences at Deltatre, who shares his thoughts on Android TV and its growing relevance in the region with new opportunities arising because of the pandemic.
All of this and more on Field to Fan, a production of Deltatre, the global leader in fan-first video experiences.