May 20th, 2020
Since earlier this year, video technology operators have had to re-evaluate their strategies and re-allocate their budgets in order to meet the demands of a world where there’s a lot less live sports content.
In the very first episode of ‘Field to Fan’, Jason Bradwell is joined by Miheer Walavalkar, CEO at LiveLike, and Carlo De Marchis, Group Chief Evangelist at Deltatre, to discuss what the ‘new normal’ will look like for sports following the transition from a forced hiatus. They also talk about whether now is the ultimate time for operators to double down on eSports, and if TikTok is a viable long-term fan engagement channel.
Later on, Jason sits down with Asha Gopal, Deltatre’s Senior Product Manager, to unpack why it’s never been more crucial to understand your audience and how to take data ‘beyond the dashboard’ and transform it into actionable insights for sports OTT services. They also dive into the latest product to be released by Deltatre – mtribes.
For more insights about mtribes, visit www.mtribes.com.